The Callaway Golf Performance Center utilizes a highly sophisticated computer system that incorporates high-speed cameras with sound equipment to capture swing data to provide optimum club specifications for an individual’s golf swing. Measurements include club head and ball speed, launch angle, side angle measurements, backspin and trajectory shape, sidespin measurements, swing tempo, attack angle measurements, lie angle, launch condition, impact efficiency, and trajectory results. A complete inventory of Callaway clubs is available for purchase at the Performance Center.